PRO CYCLE
PROblem → PROduct
→ PROfit
PRO°CYCLE
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PROblem →
We begin by identifying critical problems affecting people, the environment or society at large. Issues such as waste pollution, climate change, and energy poverty drive our focus. Through research and fact-finding we aim to understand the root causes and needs.
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PROcess →
The innovation process takes time, as it goes through trial and error, ideation, material testing, prototyping and piloting. We involve communities in free trials to collect data, insights and customer experiences, that shape unique, life-transforming innovations.
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PROduct →
We design products that change lives by transforming innovations into consumer goods. Our Minimum Viable Products (MVPs) launch through pilots, distribution partners & retail outlets. This stage allows us to validate performance, usability & demand, while serving real customers.
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PROficiency→
We refine and re-engineer our solutions based on customer feedback. This ensures our products meet cultural, social and behavioral needs across diverse communities, while aligning with global standards.
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PROduction→
Once validated, we invest in large-scale production, expanding both locally and internationally across markets facing similar problems. At this stage, we scale by strengthening marketing, distribution and partnerships, to reach more beneficiaries and maximize impact.
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PROfit →
Impact and sustainability go hand in hand. We generate revenue while reducing environmental waste, creating jobs, and empowering communities. The PROcycle approach correlates problems to profit. The greater the impact, the greater the profit. Profits are reinvested to ensure continuous growth and innovation.
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PROceeds →
The cycle doesn’t stop. Parts of our proceeds are reinvested to tackle new challenges that impact communities. With lessons learned, we move on to the next big problem turning new challenges into opportunities for communities, innovation, empowerment, and sustainability.
PROblem to PROfit
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PLASMO
PROBLEM: Over 130,000 tons of plastic are discarded in Sierra Leone every year. Plastic waste clogs gutters, pollutes the environment, waterways and communities.
PROFIT: Recycled over 60 tons of plastic waste into cost effective, sustainable PLASMO products, like roofing solutions, bricks and the LILI Antenna. Created jobs for 50+ waste collectors
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FURNI°TIRES
PROBLEM: Discarded tires pollute land, oceans, and communities. Improper disposal of waste tires leads to the release of microplastic, toxic chemicals, heavy metals and PAHs that pollute soil and water systems, posing a threat to the environment and human health.
PROFIT: Generating revenue from sales of over 300 stylish and sustainable FURNI°TIRES. Created 15+ jobs.
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WIND SOL POWER
PROBLEM: Only 23% of Sierra Leoneans have access to electricity. Rural access is as low as 4%, diminishingefficiency of remote communities, farms, schools and clinics.
PROFIT: Revenue from HYBRID WIND°SOL POWER system sales, installations and maintenance, while creating jobs for technicians and local distributors. WIND°SOL systems presently benefit 2,000+ people in 5 rural communities.
